Brand Marketing Manager

Ready to make an impact? At KFC Netherlands, the marketing calendar is the heartbeat of our growth. With up to seven campaigns a year, we move fast, think big, and deliver bold ideas. As our Brand Marketing Manager, you’ll bring clarity, structure, and insight to this process – turning data into smart recommendations and making sure the right products and value propositions land at the right time. 

What you’ll do: 

In this role, you’ll lead the development and optimization of our yearly marketing calendar, ensuring strong commercial logic and consumer relevance. You also:  

• Analyze product, category, and campaign performance to uncover insights and build strong, actionable recommendations. 

• Translate the value strategy into calendar tactics while balancing consumer category entry points and profitability. 

• Build compelling presentations and business cases to support decision-making at leadership level. 

• Collaborate with cross-functional teams to secure flawless execution of campaigns. 

• Improve and structure key processes and internal meetings such as Adboard and post-window analysis to drive clarity and efficiency. 

About KFC Netherlands 
KFC has been serving its world-famous chicken in the Netherlands since 1972. Today, we have 97 restaurants where our chefs prepare fresh chicken and vegetarian options daily, using Colonel Sanders’ original 1939 recipe. Beyond great food and growth, we’re passionate about developing our people. 

About Collins Foods Europe 
Collins Foods Europe (CFE) is part of Collins Foods Limited (CFL), an ASX200-listed company and the largest KFC franchisee in Australia. CFL operates over 270 restaurants in Australia, 64 in the Netherlands, and 16 in Germany. Our Support Centre in Amsterdam is the hub for above-store teams supporting more than 2,500 employees. 

What you bring: 

• You combine strategic thinking with hands-on execution, and you have a strong can-do mentality 

• You’re confident with data and know how to turn insights into clear tactics 

• Managing cross-functional projects and stakeholders is second nature to you. 

• Bachelor’s or master’s degree in marketing, business, economics, or similar. 

• Fluent in English; Dutch is a plus. 

• 5+ years of experience in FMCG, QSR, Brand or Category Management, Marketing Planning, or Business Analysis. 

What we offer: 

Join us and make a real impact in an international, fast-paced, and growing environment. We ask a lot, but we give a lot in return: 

• Work on an iconic global brand with real impact. 

• A fast-paced, international environment that fuels your growth. 

• Competitive salary + bonus scheme + share allocation after permanent employment. 

• Solid pension plan, 8% holiday allowance, 25 vacation days + 2 Collins days off. 

• Hybrid working and a healthy work-life balance (3 days in our Amsterdam office). 

• Travel expense reimbursement, staff discounts, and corporate fitness programs. 

• And of course… legendary chicken! 

Don’t meet every single requirement? That’s okay!    
Research shows that people often hesitate to apply unless they check every box. At Collins Foods, we value potential and growth just as much as experience. If you’re excited about this role, we’d love to hear from you – you might be exactly the talent we’re looking for!    

 Ready to Make an Impact?    

See yourself in this role? Want to help drive KFC’s to the future of Food Innovation? Apply now – we can’t wait to meet you!  Questions? Reach out to Sanne Gehner (Talent Acquisition Specialist) at +31 6 10906491.    
 

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