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Digital Marketing Specialist

  • Hybrid
    • Amsterdam, Noord-Holland, Netherlands
  • Head Office

Job description

Drive KFC’s Digital Growth!
As our Digital Marketing Specialist, you’ll be at the heart of our Digital & e-Commerce team, reporting to the Senior Digital Sales Manager. You’ll take ownership of launching and executing all digital marketing campaigns across our channels—ensuring every campaign is on-brand, on time, and delivers real impact. You’ll also play a key role in supporting digital projects, from migrations and user testing to CMS setup and product demos.

What You’ll Be Doing

  • Develop, implement, and optimize digital marketing campaigns across all customer touchpoints (web, app, paid and owned channels), always with a focus on results and conversion.

  • Collaborate cross-functionally to gather content, keep digital platforms up to date, and ensure data accuracy.

  • Manage and publish content in our CMS, ensuring consistent brand experience.

  • Lead the CRM and loyalty strategy to drive acquisition, retention, and customer lifetime value.

  • Analyze data, build dashboards, and translate insights into actionable improvements.

Who Are We?

About KFC Netherlands
KFC has been a household name in the Netherlands since 1972, now with 96 restaurants nationwide. Every day, our chefs prepare fresh chicken and vegetarian options using Colonel Sanders’ original 1939 recipe. We’re committed to growing our restaurant network and investing in our people.

About Collins Foods Europe
As the master franchise partner of KFC Netherlands, Collins Foods Europe operates 62 restaurants and is headquartered in Amsterdam. We’re proud to be a socially responsible employer, with 90% of our restaurant managers promoted internally. We offer flexible schedules for students and support ongoing education through the KFC Academy.

Job requirements

What We’re Looking For

  • Bachelor’s degree in marketing, business, or a related field.

  • At least 2 years’ experience in digital marketing, ideally in a mid-sized organization or agency.

  • Experience with content management, marketing automation/CRM, and web analytics (GA4, Firebase).

  • Results-driven, analytical, and able to translate KPIs into action.

  • Fluent in both Dutch and English.

What We Offer

  • Freedom and responsibility to shape your role and bring your ideas to life

  • Competitive salary and performance-based bonus

  • Extensive personal development opportunities

  • 27 vacation days, 8% holiday allowance, and an excellent pension scheme

  • Laptop, phone, travel expense reimbursement, and staff discounts on KFC products

  • Hybrid working options

Ready to Make an Impact?
See yourself in this role? Want to help drive KFC’s digital future? Apply now—we can’t wait to meet you!

Questions? Reach out to Sanne Gehner (Talent Acquisition Specialist) at +31 6 10906491.

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