Digital Channel Manager (Kiosk)

Do you want to work for a fantastic brand where you can make a direct impact? Are you a digital marketing professional with a passion for food and retail, and do you feel at home in an international setting? What is your contribution to KFC’s success? You will play a leading role in developing and executing Digital Channel Kiosk strategy and plans for KFC in the Netherlands.  

Your Next Challenge Starts Here 
As Digital Channel Manager (Kiosk), you’ll be part of the Ecommerce Team at KFC – playing a key role in shaping our digital future. You're the driving force behind the digital growth of our restaurants, especially when it comes to in-store self-service kiosks. You’re quick to learn, thrive on curiosity, and you’ve already gained experience in the Quick Service Restaurant (QSR) industry – so you know this business like the back of your hand. 

What You'll Be Doing: 

• Own one of KFC’s key digital sales channels and become THE main PoC for the kiosk. You’ll manage the sales mix, product roadmap, and drive key growth initiatives 

• Create a smooth and seamless customer experience while ensuring operational ease for our restaurant team members  

• Lead the product roadmap for Kiosk, prioritizing and building business cases in collaboration with commercial, operational, and tech teams – as well as external partners 

• Stay on top of trends: conduct competitor analyses & benchmark performance 

• Drive online conversion improvements through A/B testing, behavioral analysis, and continuous merchandising optimization 

• Turn insights into action: your data-backed recommendations ensure we only implement the highest-impact improvements in terms of sales, transactions and average guest check. 

• Maintain a bugs-free platform while being accountable for fixes  

• Develop, document, and maintain best practices, project standards, procedures, application, quality objectives and 'lessons learnt'  

About KFC Netherlands 
Kentucky Fried Chicken, the American fried chicken restaurant chain, has been operating in the Netherlands since 1972. The country is now home to 96 KFC restaurants. Every day, KFC chefs freshly prepare both chicken and vegetarian options, still using the original 1939 recipe created by founder Colonel Harland Sanders. In addition to focusing on its products and the continued growth of its restaurant network, the company places strong emphasis on the development of all its employees.

About Collins Foods Europe 
With 62 KFC restaurants, Collins Foods Europe is the master franchise partner of KFC Netherlands. The European headquarters (approximately 80 employees) is located in Amsterdam. Collins is proud to be recognized as a socially responsible employer. Nearly 90 percent of restaurant management positions have been filled through internal promotion. Alongside career progression, Collins supports its employees in many ways. For students, work schedules are tailored to fit around school commitments, making it easy to combine a part-time job with school or university. In addition, around 50 employees each year study at the KFC Acadamy through Collins’ programs, enabling them to work while earning an MBO or HBO degree.  

What You Bring: 

• Bachelor’s degree or equivalent work experience, with at least 5 years in a relevant role. 

• Proven experience with CRO (Conversion Rate Optimization) 

• A sharp eye for improvement and details, both big and small 

• A strategic mindset with a deep understanding of the customer journey 

• Analytical and creative – you’re at your best when turning data and research into actionable insights 

• Hands-on experience with A/B testing tools 

• A self-starter with a critical mindset, contagious curiosity and strong ownership and project management skills  

• Fluent in English, both written and spoken. Dutch is a big plus 

Don’t meet every single requirement? That’s okay! 
Research shows that people often hesitate to apply unless they check every box. At Collins Foods, we value potential and growth just as much as experience. If you’re excited about this role, we’d love to hear from you – you might be exactly the talent we’re looking for! 

What We Offer: 

Join us and make a real impact in an international, fast-paced, and growing environment. You’ll be part of a close-knit team where creativity and initiative are not just welcomed – they’re expected. 

Here’s what else you can expect: 

• Freedom to shape your role and bring your ideas to life 

• Ownership and responsibility from day one 

• Competitive salary based on your experience and expertise. 

• Performance-based bonus 

• Extensive personal development opportunities. 

• Excellent pension scheme 

• Company laptop and phone 

• 8% holiday allowance 

• 27 vacation days 

• Travel expense reimbursement 

• Staff discounts on KFC products & corporate fitness programs 

•  Hybrid working is possible 

Ready to Make an Impact? 

See yourself in this role? Want to help drive KFC’s digital future? Apply now – we can't wait to meet you! 

Questions? Reach out to Sanne Gehner (Talent Acquisition Specialist) at +31 6 10906491. 
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